Are you working on these basics before you pursue the next new thing in e-mail marketing?

The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward.

Tough questions to ask to ensure you are working with the right vendor or consultant.

Throw out the "best practices" rule book and consider these seven "profit practices."

Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts.

Eight key questions to ask to ensure you're making it easy for customers to do what they came to do.

Fifteen back-to-school ideas to ensure you ace your year-end report card.

Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign.

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.

Look out for the changes in the what, where, and when of e-mail.